Monetization

Ads that respect the calm.

Puzzle and casual players notice every interruption. We build ad setups around rewarded moments and natural pauses, so revenue grows without breaking the mood.

Talk to usHow we work
Monetization overviewSample data
ARPDAU$0.084+9.2%
eCPM$11.40+5.6%
Fill rate98.7%+0.4 pt
Ad revenueLast 30 days
Revenue by format
  • Rewarded58%
  • Interstitial31%
  • Banner11%

01What we manage

A gentle ad stack, fully run.

Everything from SDK integration to the revenue report.

SDK integration

Ad SDKs and adapters integrated, tested and kept up to date.

Mediation and bidding

In-app bidding and waterfalls that let every impression compete.

Rewarded design

Rewards players actually want, offered at the right moments.

Ad quality

Filters and reviews that keep ads friendly and appropriate.

Privacy and compliance

Consent flows, app-ads.txt and store policies handled for you.

Reporting

Clear revenue reports and regular reviews with your team.

02Ad formats

The right format, at the right moment.

Rewarded video

The player chooses to watch in return for a hint, a bonus or an extra move. Usually the most valuable and best-liked format.

Interstitial

Full-screen ads between levels only, with caps on how often they appear.

Banner

Quiet background revenue on screens where it does not distract.

App open

Shown when players come back to the game, and kept rare.

Native

Ads designed to sit naturally inside your game’s interface.

03How we work

Careful changes, measured results.

Every change is tested on real players and judged on revenue and retention together.

  1. 01

    Audit

    We look at your current setup, placements and data.

  2. 02

    Integrate

    We set up the ad stack and consent flow, then test on real devices.

  3. 03

    Tune

    Ongoing tests on rewards, placements, frequency and floors.

  4. 04

    Report

    Regular reports and reviews in plain language.

ExperimentsSample data
  • Interstitial frequencyA: every 60s, B: every 90s
    Running
  • Rewarded placementA: level end, B: in shop
    Winner: B
  • Banner refreshA: 30s, B: 45s
    Shipped
  • Price floors, tier 1Three floor levels
    Queued

04FAQ

Questions about ads.

Will ads hurt my reviews?

Badly placed ads can. We favor rewarded ads, natural pauses and frequency caps, and we watch retention with every change.

Who is this for?

Puzzle, word and casual games with live players that earn, or want to earn, revenue from ads.

How much integration work is needed?

Ad SDKs need some code changes. We can do it for you or guide your developers.

Which ad networks do you use?

We choose the mediation platform and demand partners that suit your game and markets.

How will I see results?

Regular reports on revenue, eCPM, fill rate and impressions, plus reviews with our team.

Grow revenue, keep the calm.

Tell us about your game and your current setup, and we will reply with ideas.

Talk to usPublishing