Market testing
Short tests on live traffic measure install cost, retention and session habits.
Publishing
Publishing for cozy and casual games.
Puzzle, word and merge games grow differently from action games. We test, launch and grow them with that in mind, from the first market test to a worldwide release.
Airport Empire - Idle TycoonMarket test, Android
PassedCost per install$0.21Target under $0.30
D1 retention42%Target over 35%
Playtime, day 111m 40sTarget over 8m
Retention curveDays 0 to 7
Recommended next step: Soft launch
01What we offer
Everything after the build.
Specialist support for calm, long-lived games.
Creatives
Gentle, satisfying video ads and store art that show the joy of the game.
User acquisition
Campaigns that find the players who stay, not just the ones who install.
Ad monetization
Rewarded-first ad setups that protect the relaxing experience.
Our approach to adsStore presence
Icons, screenshots and descriptions written for discovery.
LiveOps
Daily puzzles, seasonal events and content plans that keep players returning.
02How it works
From first build to worldwide.
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01
Submit
Send a build or a short gameplay video.
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02
Play
We play your game and share honest feedback.
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03
Test
A short campaign on live traffic shows how players respond.
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04
Polish
We tune retention and monetization together in test markets.
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05
Launch
Worldwide release with marketing and LiveOps support.
03What we look for
Games with a calm heart.
We love games that feel good after a long day, made by teams who care about the details.
- Puzzle, word, merge, match or casual gameplay
- A relaxing core loop that is fun within a minute
- Clean visuals and satisfying feedback
- A playable Android build, or a gameplay video
- A team ready to iterate with us
04Partnership
Fair, clear and in writing.
Written agreements
Revenue share, budgets and responsibilities are agreed in writing before launch.
Open numbers
You see the metrics behind every decision about your game.
Clear ownership
Ownership of code, brand and store listing is set out before anything is signed.
05FAQ
Questions from developers.
What stage does my game need to be at?
Anything from a playable prototype to a live game. A short gameplay video is enough for a first look.
Which genres do you publish?
Puzzle, word, merge, match, sort and other casual games for mobile.
How long does a market test take?
Usually a few days of live traffic once the build and the ad creatives are ready. You get the results and our honest read.
Will ads spoil my game?
Not if they are placed well. We start with rewarded ads that players choose and add other formats only where they fit.
Can my studio be based anywhere?
Yes. We work with studios remotely, wherever they are based.
06Submit your game
We would love to play it.
Tell us about your game and your team. If it is a good fit, our publishing team will be in touch.
- Publishing teampublishing@gamesjoyhub.com